E-mail marketing is popular with companies for several reasons:
It is cost effective and creates instant brand awareness.
An exact return on investment can be tracked (“track to basket”) and has proven to be high when done properly.
E-mail marketing is often reported as second only to search marketing as the most effective online marketing tactic.Advertisers can reach substantial numbers of e-mail subscribers who have opted in (i.e.consented) to receive e-mail communications on subjects of interest to them.
Over half of Internet users check or send e-mail on a typical day.
E-mail allows marketers to reach out to consumers with personalized, relevant, dynamic messages.
Viral Email Marketing
A viral email marketing campaign involves sending out a bulk email providing promotional material about your Products and Services and encouraging the recipients to forward the email to friends or colleagues through an automated we based system, thus providing greater coverage medium for your brand.
The campaign would ideally offer possibility of reward to recipients engaging the campaign. Viral campaigns are an extremely effective method of creating awareness due to the fact that they create a self perpetuating campaign and are therefore cost effective.
Management system and Html mailers
Html, graphic and copy development
Management system configuration
Personalised Email batch sending, (including each recipient name)
Click through tracking.
Contacts and referral list storage and management.
Our custom in house campaign management system is a web based system that is used to track campaign progress and can be used for sending newsletters, seasonal campaigns and specials to an ever growing recipient list.